ABOUT US
A partnership with Bullseye Ag is a partnership with the best in the business.
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Bullseye Ag is an agricultural asset management company that was established in 2016 to provide high performing strategy and management to agricultural assets. Bullseye Ag provides its clients the confidence that their rural investment is being managed to an exceptional standard and that all opportunities and improvements are being explored.
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Bullseye Ag was created on the realisation that there was a lack of specialised expertise combining on-farm knowledge and practicalities with corporate strategy, governance and performance. Bullseye Ag addresses this through professional management with staff having diverse backgrounds within the Agricultural and Finance industries.
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From humble beginnings in assisting clients around Central West and Northern Rivers in NSW, Bullseye Ag now provides its exceptional service to those throughout all of NSW and QLD.
OUR TEAM
Adam Coleman​​​​
Adam Coleman is a seasoned agricultural professional with 28 years of experience in developing profitable and sustainable production systems across the grains, cotton, livestock, and horticulture
industries.
His expertise spans agricultural asset management, policy advisory, team leadership, agronomy, and commodity market access, enabling him to drive operational efficiency and long-term resilience
through research and technology adoption. With experience across corporate, private, and government agriculture, Adam has played a key role in integrating natural resource management with innovative
farming practices to enhance productivity while maintaining sustainability.
His strategic and tactical planning capabilities, deep understanding of agricultural profit drivers, and strong leadership focus make him a valuable asset in portfolio and agribusiness management.
James Keeley (Jimmy)
Jimmy is a farm management specialist and has studied and worked in the Sustainable Agricultural industry and developed skills to help clients with property planning and development.
Jimmy is experienced in horticulture, bush regeneration, animal production and overall farm planning. The combined knowledge and experiences have allowed him to develop regenerative agricultural plans and objectives.
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His career objective lies within agriculture and education, with a growing population and a need for young people in the industry, to help shape the future of agriculture. He is passionate about mentoring young people in gaining confidence to step into the industry along with this mentoring passion to bring precision agriculture into regenerative agricultural principles and practices together.
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Favourite quote: ‘If it's not measured it's not managed’
Jeremy Middleton
Jeremy grew up in Orange, spending time at the family farm at Eugowra where his passion for agriculture began. Farming lineage back 7 generations to 1794 in the Hawkesbury area where his convict ancestor on the 2nd fleet was given a 30 acre land grant.
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Jeremy worked in Dubbo for 12 years in the Youth & Community sector, where he gained valuable experience in an office environment that gave surprisingly useful insights into the Agricultural industry. Jeremy returned to the Orange area in 2016 and moved into farm work, working in the Cudal and Cowra areas with operations including Cattle (Wagyu, Angus), Sheep (Merino, XB's, lamb trading), mixed cropping, lucerne hay.
​Jeremy has a focus on efficiency and data driven practices, constant improvement, emerging technologies, sustainable practices.​
​Favourite quote: ‘Do it once, do it right.’
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Mitch Highett
Mitch is the Founder and Managing Director of Bullseye Ag. Following an extensive agricultural career that saw him on-farms around the world and in the corporate offices of major agricultural Companies, he started Bullseye Ag in the pursuit of offering everyone access to quality Farm Management and consultancy services.
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Mitch is dedicated to the Agricultural industry and has been invited to speak and be a panellist at a range of events, including the Young Farmer Business Conference. He has sat on various Committees and Boards including Rural Affairs, Business Economics and Trade and the NSW Farmers Young Farmer Council, of which he was Chair.
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Mitch has an Agricultural Business Management degree from CSU, is a licensed Stock and Station Agent, Auctioneer and the 2022 Winner of the prestigious Zanda McDonald Award.
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Favourite quote: ‘Measure twice, cut once’
Sarah Pearson
Sarah is a fifth-generation sheep and beef cattle farmer from New England, NSW. She has extensive experience in a wide variety of agricultural sectors including over a decade in the cotton industry, plant breeding and export of commodities. This is combined with her most recent experience in construction project management focussing on transport and logistics on several tier one Sydney projects.
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Sarah recently joined the team at Bullseye Ag, as the project Coordinator for the "Cadia District Sticky Nightshade Research Project," and is focused on cultivating long-term relationships with landowners in the central tableland's region, ensuring effective communication and long-term infestation management.
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Sarah is passionate about inspiring and encouraging young women to consider agriculture as a fulfilling and rewarding career. Her Career has been driven by wanting to see Australian Agricultural producers reach better outcomes and thrives on the challenges that presents.
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​Favourite quote: ‘Win the morning , Win the day'
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Ryan Chapman
Ryan joined the team in 2023. He comes from a financial background with experience in accounting and financial services including mergers and acquisitions, buy-side and sell-side financial due diligence and other advisory services within corporate finance across a range of industries.
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Ryan has also been involved in management accounting including budget preparation, financial model preparation and a range of other compliance-related responsibilities both in Australia and New Zealand.
Ryan has a Bachelor of Business and Commerce and is a registered Chartered Accountant.
​Favourite quote: 'Anything worth doing is worth doing well‘
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CURRENT LOCATIONS
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Bullseye Ag manages a number of rural assets in key agricultural regions.
WHAT PEOPLE SAY
Peace of mind for effective farm management: We engaged Bullseye Ag in 2022 to manage our expanding farmland portfolio in the Central West of NSW. Bullseye Ag has been invaluable in managing a range of responsibilities including agistment management, strategic planning, budgeting and stakeholder management and reporting. This has allowed us to concentrate on our mining operations, whilst having peace of mind that our farmland is being managed effectively and our relationship with the community is always improving.
Central West NSW Business